TASHKENT, June 29, 2011 (UzReport.com): Asian football powerhouses Korea Republic and Japan set new records domestically for this year's AFC Asian Cup with a significant increase in cumulative ratings.
Audiences in Japan grew from 131 million in the previous edition of the event to 209.2 million this year, and 29.5 million to 41 million in Korea Republic.
According to CSM Media Research, Japan, China and Korea emerged as the top three viewership markets with Japan capturing 43.2% of the total AFC Asian Cup 2011 audience.
Audiences in Japan and Korea made up just over half of the 63 million viewers who watched the semifinal between the two traditional Asian football rivals the highest rated match of the entire tournament and in both countries despite the late night airtime. In Japan, TV Asahi drew an audience of 24.46 million while KBS2 had just over eight million in Korea.
This year's event held in Doha, Qatar received record "live" television coverage of nearly 3,600 hours which delivered more than 484 million viewers in 80 countries across the Asia-Pacific region, Europe, North America and North Africa. The event also generated a total reach of more than 2.5 billion.
The second most watched AFC Asian Cup 2011 match was the final between Japan and Australia with 54.4 million viewers while the third highest rated match was the quarterfinal between Japan and Qatar with an audience of 45.63 million.
This is the first time that television ratings have been available in the Middle-East for the AFC Asian Cup. Saudi Arabia and the United Arab Emirates are the fourth and fifth largest viewership markets respectively for the event accounting for 5.8% and 1.1% of the total audience. Hosts Qatar had the fourth highest audience figures in the Middle-East after Kuwait.
Although China's early exit and the absence of Asean nations from the competition impacted overall ratings, the total viewership in China was 156.6 million - 32% of the total audience for the event while Indonesia, Malaysia, Philippines, Thailand and Vietnam had a combined audience of 24 million.
"The AFC Asian Cup 2011 delivered top class football and the significant television viewership achieved reaffirms its position as the top sporting event in Asia," said Pierre Kakhia, President, West Asia, World Sport Group, the exclusive marketing and media partner of the AFC.
"Asian football fans are incredibly passionate about their national teams and we are delighted to have delivered record multiplatform and "live" coverage for the fans as well as our marketing and broadcast partners across the Asia-Pacific region and most of the world."
The event also enjoyed significant following on internet and social media platforms. Nearly seven million fans visited the AFC Asian Cup 2011's official website www.afcasiancup2011.com, while 2.5 million followed the event on its Facebook page. Additionally, there were 1.2 million views of 115 videos featuring AFC Asian Cup 2011 action that were available on You Tube.
The viewership report for the AFC Asian Cup 2011 was collated by CSM Media Research in association with its partners TNS, the world's largest market research company and Kantar Sports, a world leader in TV audience (TAM) and radio audience measurement (RAM), with Video Research Ltd. and Pan Arab Research Center (PARC) contributing data from Japan and the Middle-East respectively.
(THROUGH ASIA PULSE)
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