Rainbow Broadband, a leading provider of broadband connectivity to the New York business community, is enabling businesses to settle in SoHo, by meeting their Internet demands with WiMAX services.
To date, incumbent carriers have denied improvements to the network infrastructure, leaving SoHo-area businesses and landlords without viable bandwidth options.
"Rainbow Broadband's service allows us to rapidly exchange program files and provide our office space with the Internet speed we need to meet our deadlines," said Matthew Johnson. director of operations at WordWorld, the literacy-based preschool series on PBSKids, with learning toys at Target.
"Both our studio and headquarters are benefiting from Rainbow's cable and fiber network, which can handle the bandwidth-intense digital workload in this location."
The majority of the buildings in SoHo are older B & C class buildings. Fiber connections are rarely available because of high installation cost. Inhibiting SoHo business growth is the need for 5 to 10 Mbps of broadband for day-to-day operations--the current copper wiring is limited to T1 and DSL speeds. Rainbow Broadband's network hub, located at 32 Avenue of the Americas, allows them to beam their broadband network to virtually every building in SoHo.
Said Russ Harem. founder of Rainbow Broadband, said, "With our network hub ill place, businesses in SoHo can access the type of high-speed broadband that is mission critical for day-to-day business."
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